Breaking the ice

After touching up my make-up in my office and coughing and spluttering on a cloud of SJP’s Lovely perfume I headed to Taboo for last night’s launch of ICE-WATCH in South Africa.

As per usual, I arrived unfashionably on time (appropriate for a watch launch I thought) and found some other punctual friends to sip on drinks with while perving over all the pretty colours.

If nothing else, the vibrant brand born in Belgium in 2007, is known for its eye-catching collections available in every colour of the rainbow. There are also once-off ranges celebrating seasons and events like winter and Valentine’s Day and the idea is that collect them for every outfit, mood and occasion. And starting at around R800 you can. The faces also come in different sizes ranging from small (38 mm) to XXL (52 mm) and can be seen on the wrists of Paris Hilton, David Guetta and The Black Eyed Peas (time of your life indeed).


The packaging is just as innovative as the watches themselves and looks like a big Lego brick which, turned on its side, becomes a piggy bank with a slot for your coins (possibly to start saving for your next ICE-WATCH).

The ICE-WATCH is available at Sandton City, Eastgate Mall and Canal Walk and is coming to Menlyn Mall soon.