Too legit to quit.

Ever been to a party so out of this world, you wondered whether you were watching it on the big screen?  That’s how I felt last night at Face of the Legit launch held at Randlords in Braamfontein. For those of you who’ve never had the pleasure of Jozi’s hottest venue, it’s 22 floors up with an unbeatable view of the city. It makes you feel sad for all the countries that don’t have a Nelson Mandela Bridge in their back yard.  Ag, shame.

Hot young things flocked to the launch to celebrate the fifth face of the dynamic fashion brand, which, if the event was anything to go by, is just getting bigger and better. With 170 stores countrywide, Legit is the go-to label for edgy, young fashionistas who still want to be able to pay their rent/cell phone bill at the end of the month. 

After taking advantage of an open bar, the warm night air and hot beats provided by DJ Zinhle (girl works hard for her money), we heeded the call of the hostess with the mostest, Thembisa Mdoda, and gathered for what can only be described as the making of an It Girl.

Models worked the catwalk in retro florals, colour blocking and heels so hot they needed their own platform (no pun intended) before dancers pulsed to Beyonce’s Run the World while the crowd bounced along, chiming in (mostly to ‘girls!’ and  ‘mother’ − go figure.). I actually think I saw a couple of guys scope out the exits in anticipation of an estrogen-fuelled riot.

But before that could happen, a countdown began, a helicopter descended and a radiant Minnie Dlamini appeared, literally on top of the world. When Proverb serenades your arrival, you know you’ve made it and Minnie looked every bit the part of a girl whose dreams have come true.

As the new face (and body) of Legit, the Live co-presenter and budding actress lends a feminine, glam feel to the brand, blending her tastes with the season’s hottest trends. In a press conference afterwards she mentioned how she will stand apart from her predecessors by offering a bursary to study fashion to one lucky Legit customer. As someone who got through high school and varsity on scholarships, she knows the difference it could make to someone’s life, and that was a great note to end the night on.

To see more of The Minnie Series range, go to your nearest Legit store or get a copy of our October issue, on sale 19 September (and look out for our competition where you can win Legit vouchers). Find them on Facebook and at Legitimate.co.za  for more info.