Friday, December 9, 2011

we found love in a hopeless place.

As weeks go, this has been my toughest one yet. After four and half years of blood, sweat, tears and naked torsos, our beloved magazine is closing its doors. Not even five minutes after breaking the news to my amazing team, our demise hit the social networks and I couldn’t bear to read the Twitter stream.

But when I did finally brave our mentions, I saw nothing but love for a publication that I have believed in since the very beginning. When I joined CLEO just after its launch in 2007, I was a mere features writer, anxious to make my mark on the Gen Y handbook for 20-something women.

Becoming editor in September last year was a dream come true, but as is often the case, the reality was tricky to navigate. I suddenly had to manage my friends, woo advertisers, interact with readers and reinvent the wheel, issue after issue.

It’s simultaneously been the most fun and difficult year of my life. It’s taught me to be tough and to be patient, to take charge and to take the fall. The person I am now is not the same wide-eyed girl who walked into Caxton offices in 2007, too shy to ask where my desk was.

I have worked with the most wonderful people and have made friends for life. We have laughed and cried together, but in the end CLEO would rather go out on a high note than become a shadow of our former sexy self.

The magazine business is a tough one. It’s ridiculously competitive and constantly under threat from an uncertain economy and digital alternatives. Perhaps under different circumstances, we could have made it work and hindsight plays havoc with my thoughts.

Our February issue will be our last so please don’t give up on us yet. We still have two exciting months to share with you. Thank you for all your support and love. It’s been a ride like no other.

A big love to everyone who ever called themselves a CLEO poppet. I love you all. And to those who are still toiling on our February issue, thank you. You are amazing and I have no doubt you’ll all go on to bigger and better things. 

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